From The Desk of Broda Dapo

Dear friend,

This is what many people's online sales systems

look like 

Many of these people are hardworking men and women who slave their lives away everyday to provide for their families, but their efforts to make good sales online is no different than pouring water into a leaking basin - wasted time, wasted energy, wasted money!!! 

Here's the uncomfortable truth though:

Effort is NOT a substitute for knowledge!!

It's either you know what you are doing online or you don't!

Consumers don't care if you haven't eaten since yesterday night! It's either you give them what they want in the way they want it to be given, or they'll quickly go elsewhere. We do it to sellers all the time - even you and I!

Do you ever ask the roadside vendor if she has eaten or fed her kids in the past week?

Bottom-line: Business is a battleground and those who don't prepare well in the field will bleed to death in the battle to attract human attention, pick their interest, spark their desire and ultimately have them open their purse!

1. Thinking Facebook Ads Is The Solution To Low Sales

1. Very often, I see many people on different Facebook groups keep saying they want to learn how to run ads or asking for people who could run paid ads for them.

These hardworking people have the misguided idea that Ads is the missing ingredient in their recipe for massive sales online.

Some of them even come to my inbox, and then I drop the bombshell revelation on them that ads alone are not enough to make sales, they are always left shocked or disappointed....like...

What many (small) business owners don't know is that ads is (an example of Traffic Generation) is just one out of the 7 important sales producing elements online!

You still need to have a "Funnel", an Ideal Customer Profile/Avatar" and 4 other important ingredients in place for your sales process to work at all or work well ONLINE- same way a weapon that will fire must have all parts complete, to fire properly!

2. Zero Idea About The "Customer Journey"

2. Too many business owners who want desire massive sales online do not understand that there are some MENTAL STEPS that they must take a potential buyer through before they make a final decision in your favour. We call this the "customer's journey"!

This "Customer Journey" concept is usually strange and hard to initially accept by newbie online sellers. That's because many of us grew up watching offline sales - where all that most vendors do is scream "come and buy" and they get results. "It can't be that serious!" is what we often tell ourselves.

Personally, I would very much like a situation where I just post pictures my products and I get tons of strangers chasing after me to buy.  I wish it were that simple really! In the online space however, things aren't that straightforward, when it comes to earning the trust needed for sales to happen - you can't jump the steps!

This mental journey could take an hour, a day, a few days or a few weeks, or even months depending on the price of what you are selling - the higher the price of your product, the higher the level of "perceived financial risk" involved and the longer it will take for the buyer to decide if you are worth the risk.

Here's what the customer's journey looks like in quick summary:

When your marketing efforts or processes skip these psychological steps, you end up creating a sales process that doesn't match what's going on in your audience's head.

If your communication can't connect with a person where they are, mentally, you can't arouse their interest to buy anything from you. You would have simply burnt your precious marketing budget - like this :

3. No Structured Understanding Of Online Selling Systems

 3. No thanks to the deregulated nature of the knowledge business/economy, anyone can now wake up and decide to create an online course!! This freedom is both good and bad news!!!

The bad news is that unlike in the university system, there is no quality control/ structured, comprehensive curriculum that lets online learners know how much they are required to know to make things work well. Everything is scattered and you can only hope to find a training that gives you all the relevant information you need.

Most online selling trainings typically only focus on one particular aspect and often champion it as the golden ticket to banger sales. This is often just partial truth!!

An online selling system/ process is more than just Content creation, copywriting, traffic or any of those things touted as the secrets to sales!

4. Extreme Addiction To Strategies, Tactics and Tools!

 4. The bulk of today's marketers are in a hurry to make profit online. They have no respect for due process and solid foundations - everything must be fast or it's not the real deal.

Strategies and tactics often sound sexy to the ears because they promise results, but without an understanding of the principles that power them, you become enslaved, limited and rigid - unable to adapt when the market behaviour changes.

This mental attitude is the quickest road to wasted years chasing the bag! Those who seek illegal shortcuts always arrive last!!

The devotion to understanding fundamental principles of sales and marketing before moving to strategies and tactics why older generation marketers from the 1900's to 1990's made sales volumes (with less tools) that makes the result of many modern marketers look like mere fart.

My Answer To These 4 Problems....

I was lucky to have an integrated marketing education for my business when I started out in January 2020, unlike many business owners.

I have a solid grasp of the fundamental concepts and advanced practices in online selling and it has given me an advantage over many other marketers in my industry.

As a way to help eliminate the sheer waste of time, money and energy that people go through while chasing online selling success, I decided that to help hardworking people stop doing "Assumption Marketing, "Hope Marketing" or "I'm Hungry, Buy From Me" Marketing, I had to create a foundational training that would help them fill their knowledge gaps, so they can move faster towards profits online! Here's the result of that effort

Marketing & Sales- The Definitive Difference Between Both

Many people think they are the same but they so aren't! You don't want to be selling when you should be marketing!

The B.E S. phases of ALL marketing campaigns [Expanded Details]- jump a step, and watch your sales die!

Each of these phase must be well attended to if a "Yes!" is what you want from a potential customer at the end of the day.

You'll know what you should be doing in each marketing phase in the Workshop that you will now lay your hands on.

To ignore the B-E-S Marketing Phases is to set your marketing dollars on fire!!

The Great Mistake Novice Solution Creators Make:

It's very very easy to make this mistake, trust me. One of my mentees made this mistake with $2,880 (1.3m Naira)!!

What's a Ready Audience?

When we say an audience is ready, what exactly do we mean by "Ready"

 The 5 Stages of Customer Awareness- if you don't know this and tailor your message to fit each level of awareness, it will be like speaking Mandarin to an Indian - your audience won't respond , because they can't relate with your message!

For a potential customer to finally buy from you, all 5 stages must have been completed in that customer's mind.

Your sales system has the responsibility to take the customer from the awareness level that they are and bring them to the highest level where they are ready to buy!

The 7 Pillars of Effective Sales Systems- Miss one out, lose money!

Niche/Market Research, Ideal Customer Profiling, Effective Communication and what other 4 Pillars must you have in place? I explain the most essential details about them....so you understand their real world relevance!

It doesn't matter whether your sales system are manual or automated, whether it is offline or online, whether it is social media based, WhatsApp based or web based, all effective sales systems must have these 7 Pillars if you want to sell like crazy!!

It doesn't matter what you sell- digital products, physical products, long life and prosperity, these Pillars are all the same everywhere- it's the details of their specific application that may differ.

It doesn't matter whether you are in E-commerce, Affiliate Marketing, Freelancing, Coaching, Service provision- so long as it is sales, these 7 Pillars are there!

The 4 Most Critical Pillars- upon which others rest!

All the pillars do not carry the same weight, the absence of some pillars will do more damage to your sales and marketing efforts than others- you need to know which 4 pillars are the most important to have in place....

How To Construct An Irresistible Offer Around Your Product Or Service, So That People Find It Hard To Say No To You!

Most people out there are selling commodities, but not you. You'll stop doing that once you understand the genius invention called Irresistible offers, and you'll start using them, to create more sales for yourself

Personalised Q & A Support- customized suggestions for unique problems:

Here I give customized suggestions on what further learning you need to pursue specifically for your type of business or offerings.

I do this via a support group.

In 5 Video Modules totaling 5 hours in all, you'll know all the above and a lot more that I can't show here (for lack of space and time).

VALUE: $197.00

REGULAR PRICE: $37.00

...how simplified and structured your life will become when you can see the beginning and end of online selling/online marketing right in one single training.

If you ever received "Scheme of Work", "Syllabus" or a "course guide" during your high school or university days, you will better understand the feeling- you suddenly have this increased level of certainty about everything you are doing!

You know where to start from, you know where you'd finish, you know how much work is involved to achieve that grade or result- no more surprises!

I realized this would be a MEGA powerful addition because audio allows you the sweet luxury of learning while doing other things.

One of the reasons people procrastinate buying a training they need is because they are discouraged by all those they have bought and not watched (sad face).

Audio is a much less invasive way to learn and you get to easily play the material over and over again (and there is no headache of a CD getting scratched from overuse- MP3 baby!

VALUE: $97.00

Initially, I didn't realize how valuable this was until participants of the Workshop started asking for it...

Then I remembered my days in medical school where we beg lecturers to give us their slides .

You get all 62 pages of goodness I used for the workshop- it even feels like it's a book!

VALUE: $67.00

I presented this training at a speaking engagement held by one of the most influential instagram entrepreneurs out of Nigeria- Naijabrandchick.

In attendance were 200 of some of the most distinguished small business owners out of Nigeria. People who paid between $500 - $1000 to be in the DSI (Dominate Sales and Influence) program.

I was only able to cover 2 out of 5 the points (due to time constraint) yet the audience went wild with a standing ovation.

This training is like handing you the keys of the kingdom of sales heaven because it tells you exactly what is required if you wish to ever experience insane volume of sales.

You cannot arrive at a destination without a road map.

VALUE: $95.00

TOTAL VALUE OF ALL YOU ARE GETTING

Total Value: $197 + $97 + $97 + $67 + $1997 = $2455

Ready to get started?

Click The Button below to make payment and let's get this party started!